BrandMegaphone is an advertising agency that blends AI technology with expert journalism to create personalized, data-driven commercial content. The AI generates targeted narratives, which are then polished by journalists to ensure accuracy and creativity. This approach allows businesses to produce scalable, high-quality ads that resonate with their audience while maintaining editorial excellence. On This Page: My Journey into BrandMegaphone
My Role as a UX Researcher
One of my responsibilities is conducting client interviews to develop exclusive commercial advertisements for premium clients, which is done in the following steps:
- In-Depth Research: Conducted thorough research on each client’s company, industry, and objectives to gain a deeper understanding.
- Client Interviews: Followed the research with interviews of key stakeholders to gather specific insights and ensure alignment with the client’s needs.
- Tailored Solutions: Used the combination of research and interview feedback to create content and strategies that matched the client’s vision and expectations.
Clients Journey Map
The map is useful for understanding:
- Client Needs & Pain Points: Helps identify challenges clients face at each stage.
- Improvement Opportunities: Reveals areas where you can improve the experience.
- Marketing & Service Strategy: Guides the way Brandmegaphone can interact with clients, optimize their experience, and grow loyalty.
| Stage | Touchpoints | Client Actions | Goals | Pain Points | Opportunities |
|---|---|---|---|---|---|
| Awareness Stage 🌟 | Social media, blogs, industry events, word-of-mouth, paid ads, website | Clients first hear about Brandmegaphone through marketing channels or recommendations | To learn about the service and determine if it's beneficial to their business | Lack of understanding, uncertainty about how it applies to their business | Use educational content 📚, testimonials 💬, case studies 📖 to build trust and clarity |
| Consideration Stage 🤔 | Website, demo videos, consultation calls, email conversations, product demos | Clients evaluate the service, compare with competitors, request more information or a demo | To understand the value proposition, pricing 💰, and services offered | Uncertainty about ROI 📉, complexity, unclear differentiation | Provide clear, value-driven proposals 💡, explain ROI, offer free consultations or trials 🎁 |
| Decision Stage ✅ | Sales calls 📞, email proposals, contracts 📝, website | Clients decide to move forward, sign a contract, and make a payment 💳 | To finalize the contract and ensure everything is set up | Confusion about contract terms, lack of transparency, cost concerns | Offer easy-to-understand contract terms 🧐, provide a seamless payment process 💳 |
| Onboarding Stage 🚀 | Onboarding emails 📧, kick-off meetings 🤝, project management tools 🛠️, team introductions | Clients go through onboarding, familiarizing with the team and tools | To ensure a smooth start and clear expectations | Overwhelmed by steps, unclear expectations, delays in setup ⏳ | Streamline onboarding with checklists ✅, assign dedicated account managers for support 👩💼 |
| Implementation Stage 🔧 | Project management software 🖥️, team meetings 💬, feedback loops 🔄, ongoing communications 📧 | Clients collaborate on development, providing feedback and approvals | To align the project with their vision and goals | Miscommunication, misalignment, slow response times 🕑 | Frequent check-ins, clear milestones 🎯, transparent communication 💬 |
| Ongoing Support Stage 🔄 | Client support portal 💻, follow-up calls 📞, emails 📧, reporting tools 📊, performance reviews ⭐ | Clients track progress 📈, receive reports, request ongoing support or adjustments | To ensure services meet expectations and continue to provide value | Slow response times 🕑, lack of proactive support, unmet expectations 💭 | Offer continuous optimization 🔧, proactive performance reports 📊, regular check-ins 📅 |
| Loyalty/Advocacy Stage 🌟 | Customer surveys 📝, feedback sessions 🗣️, loyalty programs 🎁, referral requests 🔄 | Clients become advocates, refer others 🔊, leave reviews ⭐ | To turn clients into long-term partners who promote Brandmegaphone | Lack of incentives for advocacy, feeling undervalued 💔 | Create referral programs 🔄, offer exclusive content 📚 or discounts for loyalty 🎉 |
My Contribution to the Progress:
%
More Clients Satisfaction
%
More Client Attraction to the Business
Brandmegaphone Introduces AI-Powered Ad Copy Creation and Performance Analytics to Enhance Client Campaigns Brandmegaphone Advances to the Next Stage with AI-Powered Ad Copy Creation for Clients
Beginning in January 2024, the CEO of Brandmegaphone made the strategic decision to transition to AI-powered writing for ad creation and editing. While AI now handles both writing and editing tasks, journalists continue to provide editorial services for special clients to ensure a personalized touch.
As a Researcher at Brandmegaphone, I conduct AI user and market research, gather insights to enhance client experiences, and analyze data to optimize AI-generated ad solutions. I provide strategic recommendations, collaborate with design teams, and ensure ethical AI implementation for inclusive and effective advertising strategies.
Research Activities:
User Interviews
- Conducted 15 in-depth interviews with Brandmegaphone clients, including marketers and small business owners
- Gathered insights on their ad creation challenges and expectations for AI-generated content
- Key finding: Users were hesitant to fully trust AI without some human oversight
Persona Development
- Created three key user personas based on research insights
- Focused on varying levels of AI adoption and preferences for human editorial support
- Personas guided design decisions for customizable AI features
Competitive Analysis
- Benchmarked AI-assisted ad platforms to identify feature gaps and best practices
- Discovered that leading platforms lacked transparent AI editing features, creating an opportunity for differentiation
Synthesis & Insights
- User Empowerment: Clients wanted control over AI content customization
- Trust & Transparency: Clear indicators were needed to distinguish AI-generated content
- Premium Support: High-value clients desired optional human editorial services
Future Role and Responsibilities as a UX Designer
Contributing to App Design and Wireframing to Drive User-Centered Innovation”
While my role in contributing to wireframing and prototyping for app design is still pending approval, I am eager to bring the skills and knowledge I developed at Emily Carr University to the design process. Once approved, I will be involved in creating intuitive, user-centered interfaces that focus on seamless functionality and user experience. I am excited about the opportunity to enhance both the usability and visual design of the app, ensuring it aligns with both user needs and business objectives.
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